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Aussie Kids tell us what they really think of Dad this Fathers Day!

A large number of Aussie Dads will miss out on Father’s Day this Sunday, 5th September….well, that seems to be  the general idea from our recent study! We surveyed over 1000 Aussie kids^ to find out what they really thought of their dad in the lead up to Father’s Day and the findings were quite interesting. 1 in 10 Aussie kids don’t plan to buy their dad a gift with 16-17 year olds being the most likely to avoid giving dad a gift. In fact, they are more likely to give their mum a mother’s Day gift (31%) than their dad a Father’s Day gift!

Of the kids who will give their dad a gift, the average spend will be $41.

There’s also a shift in the way Aussie kids are shopping with 16% now searching online for a Father’s Day gift and 12% intending to make a purchase online. This isn’t surprising as kids are increasingly more tech savvy than other generations.

The most popular Father’s Day gifts for 2010 as voted by Aussie kids: CDs and DVDs (37%) Gift vouchers (29%) Electronics and Gadgets (21%) Power Tools or hardware (19%) Liquor or wine* (13%) BBQ ,Camping and Outdoor equipment (7%) 85% of Aussie kids surveyed also categorise their dad as a certain “Dad type”:

• DIY Dads (18%)
• Techie Dads (14%)
• Outdoor Dads (13%)
• Budget Dads (12%)
• Sporty Dads (9%)
• Gadget Dads (9%)
• Entertainer Dads (7%)
• Stylish Dads (3%)

Left it too late to buy Dad a gift? Give him the perfect Father’s Day gift of choice with a DealsDirect.com.au Gift Voucher!

Check out The Today Show clip of our Potty Putter which was recently featured as part of their Father’s Day Gift Guide segment.^^

How do you plan on spending Father’s Day this year?

^DealsDirect study conducted by Lonergan Research surveyed 1025 Aussie kids aged 12-17.
*N.B. Australia Post delivers alcohol to persons over the age of 18 years only.
^^The Today Show “Father’s Day Gift Guide” video – 30^th August 2010

This entry was posted on Tuesday, August 31st, 2010 at 4:55 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. Share on Facebook   |