A large number of Aussie Dads will miss out on Father’s Day this Sunday, 5th September….well, that seems to be the general idea from our recent study!
We surveyed over 1000 Aussie kids^ to find out what they really thought of their dad in the lead up to Father’s Day and the findings were quite interesting.
1 in 10 Aussie kids don’t plan to buy their dad a gift with 16-17 year olds being the most likely to avoid giving dad a gift. In fact, they are more likely to give their mum a mother’s Day gift (31%) than their dad a Father’s Day gift!
Of the kids who will give their dad a gift, the average spend will be $41.
There’s also a shift in the way Aussie kids are shopping with 16% now searching online for a Father’s Day gift and 12% intending to make a purchase online. This isn’t surprising as kids are increasingly more tech savvy than other generations.
The most popular Father’s Day gifts for 2010 as voted by Aussie kids:
^DealsDirect study conducted by Lonergan Research surveyed 1025 Aussie kids aged 12-17. *N.B. Australia Post delivers alcohol to persons over the age of 18 years only. ^^The Today Show “Father’s Day Gift Guide” video – 30th August 2010
You can find all your favourites as well as new colours over the coming weeks. We will be launching over 500 new lines today alone so there’s lots to choose from
Our Health and Beauty team will be adding new lines and new brands each week. So make sure you keep checking back to view the latest range.
To all the men out there before your eyes glaze over, just think how happy you’ll make your significant other with their favourite brands at prices that won’t break the bank
We all know how tough Mondays can be – it’s the longest possible time away from the weekend after all!
At DealsDirect.com.au, we try to spread a little cheer to get us all ramped up for another working week – and what better way to put a smile on your face than with sugar?!
Every Monday morning, our bright and bubbly team member Shanny comes around with a basket of ‘goodies’ accompanied by a chirpy “Happy Monday!”
Last week, our DC team member Sheppie volunteered to help Shanny make the ‘Happy Monday’ rounds. To make it a memorable occasion, Sheppie brought in traditional African dress from his native Ghana and even gave us a little dance.
It certainly lifted the mood in the office and even our co-founders Mike and Paul got in on the act.
We try to make our work day as fun as possible here at DealsDirect.com.au and there’s never a dull moment! We’re passionate about our work and believe in “working hard and playing hard”
Spring has almost sprung so now is the perfect time to come out of hibernation and tend to your neglected patio and garden!
We have everything you need to turn your outdoor area into a place you’ll want to spend countless lazy hours in.
Rattan Outdoor Dining Set - perfect for barbeques and outdoor gatherings, you’ll want to eat outside more often
Buddha Fountain with Light on Lotus – Sometimes you just need to escape after a hard day. This Buddha fountain will create the perfect place for you to sit and unwind.
Antique-Look Bronze Steel Park Bench – This bench will add character to your garden and give you a peaceful place to soak up the sun – no need to visit a park now!
Quilted Hammock for 2 People – Sometimes it’s just too hard to sit up so why not lie around in your very own hammock – there’s room for two
3 Tier Greenhouse - Spring is the perfect time to start growing herbs, vegetables and flower plants. Give them a head start with this 3 Tier Greenhouse.
Metal Garden Bike Pots Holder – This is something a little different. Place your potted plants in this and it will certainly be a talking point!
Sail Shade – Knit 5 x 5 x 5m Triangle – Great for outdoor play areas and entertaining areas, this sail shade provides UV protection 90% block out while still allowing air flow through its breathable fabric.
In the coming weeks and months, you’ll see more and more products on our site with our interactive 360 degree product view!
What does this mean for you?
You’ll get a complete 360 view of the product you’re interested in – the next best thing to holding the product in your very own hands
How does it work?
Without getting too technical, we use special technology to take 20 sequential photos while the product spins slowly on a turntable. The shots are then combined to create a 360 view which we then upload onto the product listing.
It can be tough finding the perfect Father’s Day Gift for your dad. To make it easier, we’ve uncovered the Top 10 ‘Dad Types’. Once you’ve found which Dad you have, simply visit our Father’s Day 2010 Gift Guide where we’ve put together a few suggestions for you!
1. DIY Dad – He is a handy man that loves nothing more than to be working on the latest home project or renovation. His ideal weekend would be spent in the backyard with his power tools!
3. Outdoors Dad – He is happiest when he is outside and loves getting in touch with nature. He enjoys gardening, outdoor chores, camping and catching supper for the family!
4. Gadget Dad – He is the ultimate kid at heart and loves new “toys” (gadgets). His eyes light up at the mention of anything with a remote control or anything sci-fi or just plain quirky!
5. Entertainer Dad -He loves nothing more than hosting a barbeque with a group of friends. His house is the perfect set up for any party or wine tasting with a bar, outdoor patio and maybe even a pool (to host drinks around of course!)
6. Sporty Dad -He is a natural at most sports and loves a bit of healthy competition. His weekends consist of playing in a local comp followed by a run around the block – topped off with an afternoon watching sport on the TV at home.
7. Bargain Hunter Dad -He is the ultimate bargain hunter and gets a sense of satisfaction from saving money. He loves boasting about how much he saved by telling his family and friends “why pay full price?”
8. Workaholic Dad -He loves his job and is always switched on. He can constantly be found checking his emails on his phone or taking a call regarding work. Your Dad is hard working and results driven, but needs a welcome break to enjoy time with his family.
9. Stylish Dad -He’s well dressed and clean cut and takes pride in his appearance. He has impeccable taste and is only happy with the best of everything from food, to clothes and aftershave to indulging at luxury holiday destinations!
10. The Dad that has everything -He’s quite content with his ‘lot’ in life and wants for very little. He’s difficult to buy for as he either has it all or has no need for it, but when you give the right gift he’ll cherish it forever!
It’s been a fantastic start to the new financial year at DealsDirect.com.au. Here are just some of the exciting new features we’ve added:
Improved Search Tool – We heard you when you said you wanted a smarter, more comprehensive search feature on our site so we’ve worked hard on this! Our new Search Tool including suggestive search ensures you’ll never miss a bargain at DealsDirect!
eSSENTIAL Accessibility – You may have noticed this new icon on our site. We have partnered with eSSENTIAL Accessibility to give those who normally cannot access the internet the ability to do so. We’re proud to be the very first Australian online retailer to offer this to our customers. Read our blog to find out more about this great initiative.
Quick-E-Deal – Each day we’ll pick the hottest product of the day and feature it as our Quick-E-Deal. Be sure to check our site each day for a hot new product, but HURRY! They only last for 24 hours!
Next Day Dispatch – We know you can’t wait to receive your order, so we’re committed to providing you with fast delivery! We dispatch 95% of all orders the very next business day so you can enjoy your products faster AND all orders are fully insured!
Freaky Friday – Have you met Freaked Out Fred? He’s the star of our Freaky Friday newsletter! Each Friday he is hiding in one of the items in our newsletter and if you can find him, you could win prizes including DealsDirect cash! A word of warning though, Freaked out Fred is good at hiding!
Product Reviews – Purchased a product from us? Why not share your thoughts with others by leaving a product review. As well as helping other customers decide if a product is right for them, you’ll also help us understand what you like and don’t like, so we can be sure to find the right products to suit your needs.
This is only the beginning! Stay tuned for more new features in the not too distant future…
3. Fork and Spoon Wall Clock with Numbers – Who would have thought to include eating utensils in a clock? A fun and unique clock for the kitchen and dining rooms.
4. Convertible Computer Desk – Beech Look – Including a retractable keyboard shelf with a convertible writing table, this is a modern spin on the classic computer desk.
6. Ladder Shelf – Black – Ladder in design, shelf as its function. This is something a little different that looks great too!
7. 70cm Metal Wall Art – This solid metal piece of art is strong enough to last outdoors while giving an ‘artistic’ feel to your outdoor area.
8. Jewellery Box On Stand – For those with so much jewellery, that a small jewellery box just won’t suffice!
9. Birdcages – Black – Sticker Wall Art is becoming a clever alternative to picture frames as they are removable and easy to apply. They’re certainly unique!
10. Spring Mattress in a Box Queen Size – This is amazing! This mattress comes to you in a box…literally. Check out the YouTube video below to see how it magically expands itself.
We’re pleased to announce we have partnered with eSSENTIAL Accessibility to give those who normally cannot access the internet the ability to do so. We’re proud to be the very first Australian online retailer to offer this to our customers!
What is eSSENTIAL Accessibility?
eSSENTIAL Accessibility provide a software-based service to help members of the community with physical disabilities, be able to access the internet.
eSSENTIAL Accessibility software can be downloaded and installed onto a standard PC which makes it a hassle free solution.
This software will assist those with physical disabilities who are unable to use a standard keyboard or mouse, or have reading related difficulties including people who have suffered:
Stroke/paralysis
Arthritis
Multiple Sclerosis (MS)
Cerebral Palsy (CP)
Age-related factors
eSSENTIAL Accessibility will also assist those who may have difficulty reading due to:
Literacy deficiencies
Limited English proficiency
Dyslexia or similar learning issues
Mild visual impairment
For more information regarding eSSENTIAL Accessibility, you can visit their website here:
