Aussie Kids tell us what they really think of Dad this Fathers Day!

Aussie kids tell us what they really think!

A large number of Aussie Dads will miss out on Father’s Day this Sunday, 5
th September….well, that seems to be  the general idea from our recent study!

We surveyed over 1000 Aussie kids^ to find out what they really thought of their dad in the lead up to Father’s Day and the findings were quite interesting.

1 in 10 Aussie kids don’t plan to buy their dad a gift with 16-17 year olds being the most likely to avoid giving dad a gift. In fact, they are more likely to give their mum a mother’s Day gift (31%) than their dad a Father’s Day gift!

Of the kids who will give their dad a gift, the average spend will be $41.

There’s also a shift in the way Aussie kids are shopping with 16% now searching online for a Father’s Day gift and 12% intending to make a purchase online. This isn’t surprising as kids are increasingly more tech savvy than other generations.


The most popular Father’s Day gifts for 2010 as voted by Aussie kids:


85% of Aussie kids surveyed also categorise their dad as a certain
“Dad type”:

Father's Day 5th September
  • DIY Dads (18%)
  • Techie Dads (14%)
  • Outdoor Dads (13%)
  • Budget Dads (12%)
  • Sporty Dads (9%)
  • Gadget Dads (9%)
  • Entertainer Dads (7%)
  • Stylish Dads (3%)

Left it too late to buy Dad a gift? Give him the perfect Father’s Day gift of choice with a DealsDirect.com.au Gift Voucher!

Check out The Today Show clip of our Potty Putter which was recently featured as part of their Father’s Day Gift Guide segment.^^

How do you plan on spending Father’s Day this year?

^DealsDirect study conducted by Lonergan Research surveyed 1025 Aussie kids aged 12-17.
*N.B. Australia Post delivers alcohol to persons over the age of 18 years only.
^^The Today Show “Father’s Day Gift Guide” video – 30th August 2010

New Skincare and Cosmetics range at DealsDirect!

We have another bargain for you here at DealsDirect.com.au and we’re thrilled to share this news with you!

We have now sourced a large range of Lancome and Estee Lauder skincare and cosmetics at dramatically reduced prices when compared to your major department stores!

You can find all your favourites as well as new colours over the coming weeks. We will be launching over 500 new lines today alone so there’s lots to choose from :-)

Our Health and Beauty team will be adding new lines and new brands each week. So make sure you keep checking back to view the latest range.

To all the men out there before your eyes glaze over,  just think how happy you’ll make your significant other with their favourite brands at prices that won’t break the bank ;-)

Check out our full range now!

Estee Lauder

Estee Lauder

Best brands at low prices!

Best brands at low prices!

Lancome

Lancome

Let us know what you think about our new range!

Happy Monday @ DealsDirect.com.au!

We all know how tough Mondays can be – it’s the longest possible time away from the weekend after all!

At DealsDirect.com.au, we try to spread a little cheer to get us all ramped up for another working week – and what better way to put a smile on your face than with sugar?!

Every Monday morning, our bright and bubbly team member Shanny comes around with a basket of ‘goodies’ accompanied by a chirpy “Happy Monday!”

Last week, our DC team member Sheppie volunteered to help Shanny make the ‘Happy Monday’ rounds. To make it a memorable occasion, Sheppie brought in traditional African dress from his native Ghana and even gave us a little dance.

It certainly lifted the mood in the office and even our co-founders Mike and Paul got in on the act.

We try to make our work day as fun as possible here at DealsDirect.com.au and there’s never a dull moment! We’re passionate about our work and believe in “working hard and playing hard”

Shanny & Sheppie
Happy Monday Paul!
Basket of Happy Monday Treats!

What do you do to get you through a Monday?


Our top tips to get you ready for Spring!

Spring has almost sprung so now is the perfect time to come out of hibernation and tend to your neglected patio and garden!

We have everything you need to turn your outdoor area into a place you’ll want to spend countless lazy hours in.


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Rattan Outdoor Dining Set - perfect for barbeques and outdoor   gatherings, you’ll want to eat outside more often

Buddha Fountain with Light on Lotus

Buddha Fountain with Light on Lotus – Sometimes you just need to escape after a hard day. This Buddha fountain will create the perfect place for you to sit and unwind.

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Antique-Look Bronze Steel Park Bench This bench will add character to your garden and give you a peaceful place to soak up the sun – no need to visit a park now!

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Quilted Hammock for 2 PeopleSometimes it’s just too hard to sit up so why not lie around in your very own hammock – there’s room for two ;)

3 Tier Greenhouse

3 Tier Greenhouse - Spring is the perfect time to start growing herbs, vegetables and flower plants. Give them a head start with this 3 Tier Greenhouse.

Metal Garden Bike Pots Holder

Metal Garden Bike Pots Holder This is something a little different. Place your potted plants in this and it will certainly be a talking point!

Sail Shade  - Knit 5 x 5 x 5m Triangle

Sail Shade  – Knit 5 x 5 x 5m Triangle – Great for outdoor play areas and entertaining areas, this sail shade provides UV protection 90% block out while still allowing air flow through its breathable fabric.

6 Burner Stainless Steel BBQ with Side Burner

6 Burner Stainless Steel BBQ with Side Burner - Perfect for the balcony or entertainment area, this barbeque is a must have addition to every Aussie family during Spring and Summer.

So don’t wait until the last minute to get your outdoor area into “Spring worthy” condition!

What are some of your top outdoor decorating tips?

360 degree product view is here!

 

360 View is Here!

In the coming weeks and months, you’ll see more and more products on our site with our interactive 360 degree product view!

What does this mean for you?

You’ll get a complete 360 view of the product you’re interested in – the next best thing to holding the product in your very own hands :-)

How does it work?

Without getting too technical, we use special technology to take 20 sequential photos while the product spins slowly on a turntable. The shots are then combined to create a 360 view which we then upload onto the product listing.

Here are two examples of products using 360 view:

Bluetooth Headset – BTH002

Otek 5MP HD Digital Video Camera

For a bit of fun, we also roped our CEO Mike into demonstrating how the technology works!

Just drag your mouse over Mike to watch him spin ;)

What do you think of Freaked Out Fred?

Freaked Out Fred’s probation period is almost up here at DealsDirect.com.au and we’re holding his performance appraisal this week!

We’re pretty sure Fred will stick around for a while but we don’t want him getting too comfortable around here!

Help us by letting us know what you’ve loved about our Freaky Friday Promotions so far and what you’d like to see next.

We want to hear your feedback so we can pass it on to Fred.

fred

What would you like to see Fred do next?

Top 10 Dad Types this Father’s Day!

It can be tough finding the perfect Father’s Day Gift for your dad. To make it easier, we’ve uncovered the Top 10 ‘Dad Types’. Once you’ve found which Dad you have, simply visit our Father’s Day 2010 Gift Guide where we’ve put together a few suggestions for you!

diy 1. DIY Dad He is a handy man that loves nothing more than to be working on the latest home project or renovation. His ideal weekend would be spent in the backyard with his power tools!

The DIY Dad will love: Electric Chain Saw Sharpener, GMC 210mm Compound Saw 1400w, GMC 1200W 125MM Magnesium Angle Grinder, 150kg Platform Trolley Folding , Stanley 14pc Cased Acetate Screwdriver Set

techie 2. Techie Dad - He loves the latest in technology and would most likely be at home on his laptop shopping online to purchase the latest tech product.

The Techie Dad will love: Navig8r Auto 3.5″ GPS , Underwater Digital Camera & Video Mask, Highlander High Definition DVB-T Set Top Box, Lenoxx Portable 7″ LCD TV / Monitor – TFT730, Arista 8 Way Surge Protected Powerboard

outdoors 3. Outdoors Dad – He is happiest when he is outside and loves getting in touch with nature. He enjoys gardening, outdoor chores, camping and catching supper for the family!

The Outdoors Dad will love: Outdoor Waterproof Bean Bag – Aqua, Portable Barbeque Gas Grill With Regulator, Small Camping Cupboard, Refractor Telescope with Tripod, GreenHouse 3Tier Green

gadget 4. Gadget DadHe is the ultimate kid at heart and loves new “toys” (gadgets). His eyes light up at the mention of anything with a remote control or anything sci-fi or just plain quirky!

The Gadget Dad will love: Remote Control Cooler, Potty Putter – The Ultimate Toilet Putting Surface, 200 Piece Poker Set in Aluminium Case, Retro Gumball Machine 94cm Tall With Stand, Mistral Movie Fun Popcorn Maker

entertainer 5. Entertainer Dad - He loves nothing more than hosting a barbeque with a group of friends. His house is the perfect set up for any party or wine tasting with a bar, outdoor patio and maybe even a pool (to host drinks around of course!)

The Entertainer Dad will love: Heller 40 Bottle Wine Cooler, 4 Bottle and Spirit Pourer, Stainless Steel Bar Set – 5pc, Ice Shot Glass Mould – 12 Pack, Beer Hammer Bottle Opener 11x 3.8 x 21cm

sporty 6. Sporty Dad - He is a natural at most sports and loves a bit of healthy competition. His weekends consist of playing in a local comp followed by a run around the block – topped off with an afternoon watching sport on the TV at home.

The Sporty Dad will Love: 4 Bike Gravity Rack, Exceed Home Gym 50kg, Fish Finder Portable with Alarm, Exceed Pilates/Gym Multi Function Machine, Rowing Machine with digital display

bhunter 7. Bargain Hunter Dad - He is the ultimate bargain hunter and gets a sense of satisfaction from saving money. He loves boasting about how much he saved by telling his family and friends “why pay full price?”

The Bargain Hunter Dad will love: Tempus Two Copper Gift Pack, 100 Piece Tool Accessory Kit, Handy Trends Strawberry Planter, 12 Piece Stainless Steel BBQ Set in Case , Handy Innovations Aussie Coin Sorter

workaholic 8. Workaholic Dad - He loves his job and is always switched on. He can constantly be found checking his emails on his phone or taking a call regarding work. Your Dad is hard working and results driven, but needs a welcome break to enjoy time with his family.

The Workaholic Dad will love: Otek Multi-Function A4/Letter Photo Scanner, Lexmark X2670 All-in-One, Oval Top Workstation – 2 Drawer Cabinet – White, Lenoxx 22 Litre Cross Cut Shredder, Comfy Lap-Mate A Versatile Workstation

stylish 9. Stylish Dad - He’s well dressed and clean cut and takes pride in his appearance. He has impeccable taste and is only happy with the best of everything from food, to clothes and aftershave to indulging at luxury holiday destinations!

The Stylish Dad will love: Men’s Watches Under $50 Men’s Watches Under $100 Men’s Fragrances Under $50 Men’s Fragrances Under $100 Men’s Gift Sets

everything 10. The Dad that has everything - He’s quite content with his ‘lot’ in life and wants for very little. He’s difficult to buy for as he either has it all or has no need for it, but when you give the right gift he’ll cherish it forever!

The Dad that has everything will love the gift of choice with a DealsDirect.com.au Gift Voucher!

What Dad Type do you think you have?

Updates from Mike Rosenbaum CEO @ DealsDirect.com.au

Hi Bargain Hunters,

It’s been a fantastic start to the new financial year at DealsDirect.com.au. Here are just some of the exciting new features we’ve added:

  • Improved Search Tool – We heard you when you said you wanted a smarter, more comprehensive search feature on our site so we’ve worked hard on this! Our new Search Tool including suggestive search ensures you’ll never miss a bargain at DealsDirect!
  • eSSENTIAL Accessibility – You may have noticed this new icon on our site. We have partnered with eSSENTIAL Accessibility to give those who normally cannot access the internet the ability to do so. We’re proud to be the very first Australian online retailer to offer this to our customers. Read our blog to find out more about this great initiative.
    Essential Accessibility Icon
  • Quick-E-Deal – Each day we’ll pick the hottest product of the day and feature it as our Quick-E-Deal. Be sure to check our site each day for a hot new product, but HURRY! They only last for 24 hours!
    Quick-E-Deal Icon
  • Next Day Dispatch – We know you can’t wait to receive your order, so we’re committed to providing you with fast delivery! We dispatch 95% of all orders the very next business day so you can enjoy your products faster AND all orders are fully insured!
  • Freaky Friday – Have you met Freaked Out Fred? He’s the star of our Freaky Friday newsletter!  Each Friday he is hiding in one of the items in our newsletter and if you can find him, you could win prizes including DealsDirect cash! A word of warning though, Freaked out Fred is good at hiding!
  • Product Reviews – Purchased a product from us? Why not share your thoughts with others by leaving a product review. As well as helping other customers decide if a product is right for them, you’ll also help us understand what you like and don’t like, so we can be sure to find the right products to suit your needs.

This is only the beginning! Stay tuned for more new features in the not too distant future…

Happy shopping!

Mike Rosenbaum
CEO DealsDirect.com.au

Michael Rosenbaum, CEO

Top 10 Innovative Furniture Designs

Furniture design has come a long way. Now, rather than just being functional, it can also be quirky, daring and a reflection of individual character.

Here are some of the most innovative furniture designs at DealsDirect.com.au:


X Cube Book Case 1. X Cube Book Case 9 0x90x30cm – Chocolate Brown - A quirky way to store your nick-nacks and it turns ‘on its side’ the way you think about book case designs!
Ladder Cube Storage Unit with 6 non-woven drawers 2. Ladder Cube Storage Unit with 6 Non-Woven Drawers – White – Storage with a difference! Add some colour to your room while keeping all your bits and pieces out of sight.
Fork and Spoon Wall Clock with Numbers 3. Fork and Spoon Wall Clock with NumbersWho would have thought to include eating utensils in a clock? A fun and unique clock for the kitchen and dining rooms.
Convertible Computer Desk 4. Convertible Computer Desk – Beech LookIncluding a retractable keyboard shelf with a convertible writing table, this is a modern spin on the classic computer desk.
2 x PU Leather Bar Stool 5. 2 x PU Leather Bar Stool – BlackThe curvaceous back design is something different – almost space age in appearance!
Ladder Shelf 6. Ladder Shelf – BlackLadder in design, shelf as its function. This is something a little different that looks great too!
70cm Metal Wall Art 7. 70cm Metal Wall Art – This solid metal piece of art is strong enough to last outdoors while giving an ‘artistic’ feel to your outdoor area.
Jewellery Box on Stand 8. Jewellery Box On Stand – For those with so much jewellery, that a small jewellery box just won’t suffice!
Birdcages - Black 9. Birdcages – Black – Sticker Wall Art is becoming a clever alternative to picture frames as they are removable and easy to apply. They’re certainly unique!
Spring Mattress in a Box 10. Spring Mattress in a Box Queen SizeThis is amazing! This mattress comes to you in a box…literally. Check out the YouTube video below to see how it magically expands itself.


What are your favourite innovative furniture designs?

An Australian First for online shoppers with disabilities

You may have noticed this new icon on our site?

We’re pleased to announce we have partnered with eSSENTIAL Accessibility to give those who normally cannot access the internet the ability to do so. We’re proud to be the very first Australian online retailer to offer this to our customers!

What is eSSENTIAL Accessibility?

eSSENTIAL Accessibility provide a software-based service to help members of the community with physical disabilities, be able to access the internet.

eSSENTIAL Accessibility software can be downloaded and installed onto a standard PC which makes it a hassle free solution.

This software will assist those with physical disabilities who are unable to use a standard keyboard or mouse, or have reading related difficulties including people who have suffered:

  • Stroke/paralysis
  • Arthritis
  • Multiple Sclerosis (MS)
  • Cerebral Palsy (CP)
  • Age-related factors

eSSENTIAL Accessibility will also assist those who may have difficulty reading due to:

  • Literacy deficiencies
  • Limited English proficiency
  • Dyslexia or similar learning issues
  • Mild visual impairment

For more information regarding eSSENTIAL Accessibility, you can visit their website here:

http://www.essentialaccessibility.com/

Let us know what you think about eSSENTIAL Accessibility or if you know someone who may find this software beneficial?


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